The Future of Indoor Rowing Starts With Jezzr

From gamified group challenges to smart automation—Jezzr brings energy, motivation, and tech-driven workouts to rowing studios worldwide.

Indoor rowing enters a new era with the launch of Jezzr, a cutting-edge platform that transforms traditional rowing workouts into immersive, team-based training experiences. Designed for fitness studios and boutique gyms, Jezzr combines smart performance tracking, team-based challenges, and gamified programming to deliver workouts that are as addictive as they are effective.

The platform builds on five years of in-studio development at Amsterdam-based RowStudio, where more than 50,000 workouts helped shape Jezzr’s features and functionality. At its core, Jezzr integrates intelligent performance metrics with music-synced lighting, competitive challenges, and user-friendly dashboards—ensuring that every session feels like a high-energy event.

Created in partnership with Concept2 and expert trainers, Jezzr is built not only for fitness enthusiasts but also for studio owners looking to boost member engagement and retention. The platform’s intuitive class builder allows trainers to design sessions from home and launch them in-studio with a single click. Once started, Jezzr takes over, automating the entire experience so instructors can focus on their clients—not the tech.

“Indoor rowing is one of the most complete full-body workouts out there,” says Benno den Teuling, founder of Jezzr and a former champion indoor rower. “But for too long, it lacked energy and excitement. Jezzr changes that. Every session becomes an experience—fun, competitive, and team-driven.”

Jezzr also leverages behavioral science to fuel motivation. Research shows that people perform better when challenged in group environments. By combining external motivation with gamification, Jezzr helps users push further than they thought possible—whether they’re chasing a new personal best or leading their team to victory.

The platform is already live in Amsterdam, Berlin, and Cologne, with a launch in Jeddah, Saudi Arabia coming soon. Expansion across Europe and the Middle East is expected throughout 2025.

“At Jezzr, we’re not just building software—we’re creating a movement,” says Benno. “We want people to feel stronger, more confident, and proud of what they can do. And we want studios to thrive by delivering unforgettable workouts that people actually look forward to.”

See how Jezzr can transform your gym experience—book a demo now!